Personal, Bespoke Service at Its Best

Rural Hotels Europe was founded in 2011 by long-time friends Henrik Jonsson and Dillon Connelly, united by a passion for discovering hidden gems and a love for fine rural hotels. 

Henrik, after almost two decades of living in Mallorca, has gained deep and intricate knowledge of the island. Whether it’s recommending a secluded beach, a traditional restaurant, or an idyllic hotel tucked away from the crowds, Henrik's local expertise shines through. This allows us to craft personalized experiences that go beyond the typical hotel booking. Unlike many modern companies that rely on chatbots or distant call centers, we believe in real human interaction, offering the kind of service that is increasingly hard to find.

Our service is completely free of charge for travelers. Not only do we offer the best available rates provided by the hotels, but we also often have exclusive offers you won’t find anywhere else, available directly on our hotel pages. It’s a win-win situation: we work closely with the stunning hotels in our collection, collaborating with their managers and owners to help them connect with the right travelers. At the same time, we help our clients find the perfect hotel that fits their specific needs, ensuring a seamless and personalized experience.

Our team isn’t sitting in a call center on the other side of the world. When you contact us, you’ll speak directly to experts who know Mallorca intimately—people who have stayed at our handpicked hotels and can provide you with thoughtful recommendations based on firsthand experiences. Call it old-fashioned, but we call it true service.

Since launching in 2011, we’ve built an ever-growing collection of over 100 boutique hotels across Mallorca and Menorca. From small rural escapes to boutique retreats, every hotel in our selection has been personally visited to ensure it meets our high standards. We don’t just curate hotels—we create experiences.

Whether you’re looking for a romantic getaway, a family retreat, or a quiet escape to recharge, we invite you to share your dream holiday with us. Our commitment to personalized service means that when you work with us, you can be confident that every detail is handled with care and that your stay will be an unforgettable one.

Henrik & Dillon
Co-Founders, Rural Hotels Mallorca

Henrik Jonsson

Online travel, numbers and talking about Mallorca; they are Henrik's best skills. He is an absolute expert on the island after living there for several years and our happy customers are rewarded with the fruits of his labour. After working in online travel for large global brands, he decided to do his own thing (and avoid a battle on the tube each morning). Now his mathematical brain soaks up all our numbers eats them for dinner. It's possible that Henrik went into business with Dillon just so he could get an all expenses paid, business trip to Australia. He will not confirm or deny this.

Dillon Connelly

Web development, design, copywriting – is there anything this guy can’t do!? Dillon designs and builds all our website while also looking at big picture stuff for the company. He is forever pushing the boundaries of what is possible online and keeps our websites fresh with the best and latest technology. Dillon is also a fan of film, tech gadgets and all the different strands of bass music. That makes him sound like a geek, but he's not. Promise.

Christie Connelly

Dillon's better half, Christie, looks after the social media accounts (Instagram, Facebook), writes the activity guides and completes all other ad hoc tasks the boys throw at her. Oh, and she is also the receipts obsessive – someone has to get organised for tax time! Christie is also a keen cook, mummy and general bossy boots. However, she can’t draw, keep plants alive or grow taller than 4’10″. You can’t be good at everything.

*The mixed heritage info. Henrik is obviously Swedish (his real name, unsurprisingly is Sven, but don’t tell him we told you). Dillon is Australian with Irish heritage. His ancestor was on the first fleet out to Australia for stealing a loaf of bread. Christie is Australian with Lebanese and Hungarian heritages, so naturally she is called The Hungry Leb. We hope that has satisfied your curiosity.